The Esports business has witnessed remarkable growth in terms of both viewership and income throughout the years not only for influencers but also across many online gambling sites that host them. The rise in viewing is mostly responsible for the increase in revenue — and it’s not only because those viewers generate revenue.
Brands are investing in Esports marketing, both directly and indirectly, because they see the possibility of reaching a huge and engaged audience. This has contributed to the industry’s rapid financial development, which has only been delayed by COVID’s restrictions on major public Esports events.
Esports has grown in a variety of other ways as well, with many of them being intertwined in some way. In this article, you’ll discover more about the Esports industry’s rapid growth and how to take advantage of it.
How it’s growing amidst the pandemic
The nature of Esports has changed as a result of the arrival of COVID-19. Esports, live-streaming, and even influencer marketing have blurred the barriers between them. Viewership spiked across all live streaming platforms such as Twitch, YouTube, and Facebook as a result of the outbreak.
During the lockdown, people were forced to spend time at home, so they turned to live streaming and betting at online casino sites to pass the time. While the Esports industry encountered obstacles at this time, it also experienced significant growth and moved into markets where it had previously been underserved.
Many in-person events were canceled, and some international events had to be replaced with regional tournaments, causing the business to suffer.
Since 2016, there has been a substantial surge in Esports watchers – both casual viewers and aficionados, or people who watch it on a regular basis. Year over year, there was a 12.3 percent growth from 2018 to 2019. These figures don’t even include the number of people betting at every gambling website to make a profit themselves.
One of the primary reasons for the increase in Esports viewership is that more people are becoming aware of the sport. Since 2015, there has been a massive increase in public awareness of the Esports business. There were somewhat more than 800,000 persons who knew about it at the time.
So, what does this rise in awareness and viewing mean for brands? In general, it indicates that they have added a new channel to their marketing mix to target. However, it also states that there are more people in the Esports sector to reach out to.
As a result, Esports marketing will assist them in reaching a wider audience and delivering marketing messages through more engaging platforms.
More platforms mean bigger coverage
Given how online platforms have made watching Esports content more accessible, it’s no wonder that more individuals are watching Esports videos and events at casino online and sports betting websites. These platforms are used by Esports streamers to broadcast live coverage of events as well as their own gaming.
Fans will be able to participate in their favorite events and interact with their favorite Esports athletes more easily as a result of this.
As a result, the number of viewers and broadcasters on these platforms has increased. Although not all of the viewers and broadcasters on these platforms are interested in Esports, the surge is expected to have an impact on the sector.
These figures reflect Esports’ tremendous growth up until the recent brief drop caused by COVID’s effects on large-scale events. Gamers are spending more time on streaming services than ever before, yet there is less competitive material to watch.
This, however, will only be a transitory situation. Esports events have a lower cancellation rate than many traditional sporting events. Many competitive Esports are still going strong. At events, you can still sponsor teams.
You may also collaborate with industry influencers to have them promote your brand or review your products. There are numerous chances to profit from the rise of Esports.